Our skin is the largest organ in our body , and its needs change depending on several factors: our lifestyle, our environment, but also our age…

Between the ages of 30 and 40, significant changes occur in the natural production of collagen or hyaluronic acid , and the first signs of aging appear.

Here are some tips to apply as soon as possible to take care of your skin from the age of 30.

Why change your beauty routine after 30?

Natural collagen production begins to decline as early as age 25, but it's usually a few years later that the first signs of aging appear. Depending on the individual, this can include a loss of skin elasticity , less evenness of tone, or the appearance of dehydration lines or the first fine wrinkles.

In fact, lipid production also decreases. As a result, the face is less plump, the skin less supple, and the hydrolipidic film that acts as a protective barrier is less effective. Your skin becomes more susceptible to external aggressors while retaining less moisture. Taking care of your skin between the ages of 30 and 40 is essential to support it daily and maintain a radiant complexion for longer.

Taking care of your skin after 30: the right steps to take

After 30, it is essential to adopt a regular routine to take care of your skin day after day, thus avoiding seeing the signs of skin aging appear too quickly.

Cleanse your skin daily

Don't skip the cleansing or makeup removal step, even after a long, tiring day. Because of decreased hyaluronic acid production , your skin has more difficulty maintaining proper hydration levels.

By skipping the cleansing step, you will contribute to further drying out your skin due to accumulated makeup products, but also to keeping pores clogged which can lead to imperfections.

Every evening, gently remove makeup and cleanse your skin, for example with our Facial Cleanser which purifies the skin, eliminates impurities, and nourishes the skin lastingly thanks to its cocoa butter and vegetable oil content.

Remember to exfoliate every week

Regardless of your skin type, weekly exfoliation can help keep skin beautiful, healthy, and radiant.

By removing dead skin cells and accumulated impurities, you allow your skin to breathe and promote better cell renewal. In addition, you give your skin a gentle massage that stimulates microcirculation, resulting in a plumper face with fewer visible fine lines.

Taking care of your skin between 30 and 40: focus on products with targeted active ingredients

Also due to the decrease in the natural production of collagen and hyaluronic acid, the skin tends to become dehydrated and dry more easily after the age of 30 .

Indeed, the thickness of the skin decreases, and this change affects the ability of the epidermis to store water.

That's why it's important to add moisturizing products to your daily routine . For example, our SPF 30 Day Cream deeply hydrates the skin thanks to its formula rich in theobromine, which stimulates collagen production (cocoa beans are also the fruit richest in antioxidants, according to ORAC measurements), and plant-based hyaluronic acid. In addition, it protects the skin from the sun's rays. As we now know, sun exposure contributes to accelerating skin aging. By applying our SPF 30 cream every morning, you delay the appearance of dark spots.

Good to know : it's essential to moisturize your skin morning and night, regardless of your skin type. Our Night Cream (TH3+) contains plant-based retinol, which deeply firms the skin and restores radiance to the complexion.

Opt for antioxidant skincare products to take care of your skin after 30.

As we age, it's important to protect our skin from oxidative stress by using antioxidant products. Free radicals, linked to sun exposure or pollution, contribute to accelerating the skin's aging process.

Our (TH3+) serum , with its natural and vegan formula, is a true source of cellular regeneration . Theobromine, its key ingredient, helps neutralize oxidative stress, which is responsible for skin aging, while also stimulating collagen production. It also contains antioxidant actives like vitamin C.

Finally, to take care of your skin between the ages of 30 and 40, you can also provide your body with an extra boost of antioxidants through a healthy and varied diet, rich in fruits and vegetables.